{"id":101,"date":"2009-08-18T00:32:47","date_gmt":"2009-08-17T22:32:47","guid":{"rendered":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=101"},"modified":"2009-08-19T17:37:21","modified_gmt":"2009-08-19T15:37:21","slug":"packaging-matters","status":"publish","type":"post","link":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=101","title":{"rendered":"Packaging matters"},"content":{"rendered":"

Here is a link to a interesting article why packaging matters<\/a>
\nHere is a super short summary
\nIt looked at the changed consumer behavior. A move away from the classically formed brand awareness towards a consumer who studies labels and searches the web for information. A changed behavior which necessitates more web presence as well as intelligent packaging. The typical fear driven escape to traditional methods which takes resources away from more active web and packaging design is the wrong way to turn.
\nVery stimulating & interesting article.<\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Here is a link to a interesting article why packaging matters Here is a super short summary It looked at the changed consumer behavior. A move away from the classically formed brand awareness towards a consumer who studies labels and searches the web for information. A changed behavior which necessitates more web presence as well […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":[]},"categories":[9,7],"tags":[53,54,52],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2QD1L-1D","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":618,"url":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=618","url_meta":{"origin":101,"position":0},"title":"Telus box","date":"March 23, 2013","format":false,"excerpt":"Here are a few shots of the Telus boxes wraps I designed. Commemorating Veterans Day.","rel":"","context":"In "Design"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":73,"url":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=73","url_meta":{"origin":101,"position":1},"title":"Web shop open","date":"February 19, 2009","format":false,"excerpt":"Today I have opened our new web shop. Why not have a look at the\u00a0store\u00a0I will be offering frequently update range of designs and pictures.","rel":"","context":"In "Design"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":294,"url":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=294","url_meta":{"origin":101,"position":2},"title":"Web site design","date":"March 5, 2012","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.fahrnerandfahrner.com\/laughingeye\/wp-content\/uploads\/2012\/03\/wedding-story-background-300x225.gif?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":171,"url":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=171","url_meta":{"origin":101,"position":3},"title":"Proofing system","date":"September 24, 2010","format":false,"excerpt":"I am excited to be starting testing a web based press approval system. GMFFlexo has set up a Final Print Assurance system, which offers measured colour data to me as designer. It allows real time comparative analysis of my art work with proof and press pull. No need to fly\u2026","rel":"","context":"In "Design"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":146,"url":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=146","url_meta":{"origin":101,"position":4},"title":"Canadian book design awards","date":"July 13, 2010","format":false,"excerpt":"This year I had the great honor to design the 2010 Alcuin Society Awards for Excellence in Book Design in Canada catalog. The awards are held yearly by the Alcuin society. This year I desinged the catalog, next to the design I also photographed the images used to seperate the\u2026","rel":"","context":"In "alcuin"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":49,"url":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/?p=49","url_meta":{"origin":101,"position":5},"title":"Need to print Icons","date":"December 31, 2008","format":false,"excerpt":"At times you might need icons to be included in an article design for a newsletter of review. Simply select the Icon you want, do Apple+c next open Preview and do Apple+N. Presto you got a selection of different sized icons.","rel":"","context":"In "tips and tricks"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=\/wp\/v2\/posts\/101"}],"collection":[{"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101"}],"version-history":[{"count":1,"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=\/wp\/v2\/posts\/101\/revisions"}],"predecessor-version":[{"id":102,"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=\/wp\/v2\/posts\/101\/revisions\/102"}],"wp:attachment":[{"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.fahrnerandfahrner.com\/laughingeye\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}