Last years catalogue I took my trusty old camera out to the beach to take the shots for the catalogue. The temptation was to go into a completely different direction for the catalogue. However I fet it was important to keep the visual language. To maintain the feel of the catalogue. Instead of taking my camera somewhere else, I revisted the beach. But this time I concentrated more on wood its structure. The pictures create a great West coast feeling. Incorporating west coast feeling and book design at the same time.
